Just as the rise of the television set impacted advertising in the mid-20th century, social media (and the internet in general) are changing the nature of the ad business in a variety of fields. Professionals such as dentists, doctors, and attorneys are beginning to take note of the ways in which the internet – and social media in particular - can be used to market their practices and even to communicate with their current patients and clients. Now is always a good time to examine your approach to advertising and making adjustments as necessary. But before you do, you should ensure that you are familiar with state laws and professional regulations which dictate which advertisements are permissible.
Professional associations for each state can provide helpful information on advertising - and the dental profession is no exception. The California Dental Association, for example, produces a guide for dental practitioners which covers everything from disciplinary procedures to prescriptions and financing for patients. The guide also addresses advertising, including what can and cannot be stated in marketing materials.
Generally speaking, advertising may include the name, address, service hours of the practice and certifications of the practitioner. Practitioners may not make “a false, fraudulent, misleading, or deceptive statement, claim, or image” as part of their advertising or marketing campaigns. As to what constitutes such statements, the guide contains a full list of deceptive images and statements, including those which are not supported by scientific facts or any communication which could lead to unrealistic expectations. While a strong marketing campaign can benefit any business, you should never adjust your advertising strategies without ensuring that your approach is on the right side of the law.
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Frequently Asked Questions
Q: How is the internet, particularly social media, changing advertising for professionals like dentists, doctors, and attorneys?
A: The internet, especially social media, is transforming advertising practices by providing new avenues to market services and engage with current patients or clients.
Q: Why is it important for professionals to be familiar with state laws and regulations regarding advertising?
A: State laws and professional regulations dictate what types of advertisements are permissible for professionals like dentists, doctors, and attorneys. It's crucial to ensure compliance to avoid legal issues.
Q: How can professional associations assist practitioners with understanding advertising regulations?
A: Professional associations often provide guides or resources covering various aspects of practice, including advertising guidelines. For example, the California Dental Association offers a comprehensive guide for dental practitioners that includes information on advertising regulations.
Q: What are some general guidelines for advertising in the dental profession?
A: Dental advertising may include practice details such as name, address, service hours, and practitioner certifications. However, practitioners must avoid making false, fraudulent, misleading, or deceptive statements or claims in their marketing materials.
Q: Why should practitioners ensure their advertising strategies comply with legal requirements?
A: Adhering to legal requirements prevents potential legal consequences and maintains professional integrity. While effective marketing is essential, it should always align with legal and ethical standards.
At Dental & Medical Counsel, we've been instrumental in realizing the practice goals of countless dentists. Whether you're looking to purchase, launch, or sell a dental practice, our expertise is your guide. Beyond the initial stages, we're committed to ensuring your dental practice remains legally compliant.
We provide comprehensive support, including employment law protections, dental contract reviews, and assistance with dental employment agreements. Additionally, we specialize in incorporating dental practices and securing trademarks. And for long-term planning, our services extend to helping dentists with succession and estate planning. Trust us to be your partner in every step of your dental practice journey.
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About Ali Oromchian, Esq.
Your Dental Lawyer
Ali Oromchian, JD, LL.M., is a leading legal authority in dental law and the founding attorney of Dental & Medical Counsel, PC, with over two decades of experience. His deep connection to dentistry comes from his wife's nearly two-decade-long career as a pediatric dentist.
This personal insight fuels his dedication to empowering dentists to navigate their legal challenges and achieve their practice goals. In doing so, Ali has helped thousands of doctors open their practices while maintaining legal compliance.
Ali is frequently quoted and contributes articles to dental publications, including the California Dental Society, Progressive Dentist, Progressive Orthodontists, Dentistry Today, Dentaltown, and The New Dentist magazines, further showcasing his commitment to the dental community.
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