Dental and Medical Counsel Blog

5 Actionable Methods to Find New Patients For Your Dental Practice

By Ali Oromchian Esq

Winning new patients for your dental practice is not the same process as standard "online marketing" practices.  You're not trying to hawk retail from an e-commerce platform or build nation-wide brand recognition. A dental practice goes beyond brick-and-mortar, you are ultra-local for the simple fact that it's impossible to see to someone's teeth through the web or with mail-delivered packages. So naturally, you need marketing suggestions that go beyond the usual tips about being good to your customers and buying ads. You know that stuff already.

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Posted on 10/16/2019 at 12:42 PM

Understanding Dental Insurance Audits (How a Dental Attorney Can Help)

By Ali Oromchian Esq

Hearing the word dental insurance audit and your practice's name in the same sentence is not warmly welcomed. At some point or another, you may find your dental practice the focus of an audit. Preparation is your primary weapon against audits. This is your guide to understanding dental audits, how you can prepare for them, what to do if you receive an audit letter, utilizing the services of a reputable dental attorney, and how to prevent receiving one in the first place!

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Posted on 10/02/2019 at 08:39 AM

California Assembly Bill 5 Reverses the “ABC” Test (Sorta!)

By Ali Oromchian Esq

On September 18, 2019, Governor Gavin Newsom signed into law Assembly Bill 5, essentially classifying all workers as employees instead of contractors.

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Posted on 09/19/2019 at 04:03 PM

Case Shows ADA Noncompliance Can Cost You

By Ali Oromchian Esq

As every good employer knows, the Americans with Disabilities Act prevents companies from discriminating against employees and applicants based upon their disabilities. But as a case demonstrates, repeated and/or company-wide failures to follow the ADA’s guidelines, including those which were part of the ADA Amendments Act passed a few years ago, can cost employers big money.

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Posted on 09/04/2019 at 10:58 AM

How Digital Marketing Can Increase Your Practice's Profits

By Ali Oromchian Esq

Regardless of whether you consider yourself or your practice to be "tech-savvy," everyone understands the importance of adequate marketing and advertising campaigns in the overall success of any business. In today's world, marketing your practice via digital platforms is more important than ever. And while the concept of digital marketing used to simply refer to annoying banner ads or spam email messages, the truth is that the newest digital marketing concepts can benefit your practice in a number of ways.

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Posted on 08/28/2019 at 11:59 AM

Beware of Scammers: Corporate Compliance and Trademark Registration Requirements

By Ali Oromchian Esq

When we think of scam artists, we usually think of them in terms of embezzlement but there are other forms of scam artists that are prevalent in the dental and medical world.  Two forms of scams have been brought to our attention by our clients nationwide so we will summarize them here so you don’t fall victim.

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Posted on 08/21/2019 at 10:00 AM

3 Interview Questions That You Should Be Asking

By Ali Oromchian Esq

Finding the right fit for your practice means more than finding a qualified candidate. While resumes can inform you as to an applicant's education and other qualifications, the interview is where you can determine whether someone is truly the right fit for your company. But how do you truly find the right person? Unfortunately, canned questions usually evoke canned responses, and do little to inform what, for many professionals, is a highly intricate question - are you the right choice for our practice?

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Posted on 07/31/2019 at 12:27 PM

5 Suggestions to Improve Your Hiring Process

By Ali Oromchian Esq

The hiring process can be difficult and expensive. The process can be especially problematic if you end up hiring the wrong person and having to start all over again. Therefore, implementing a few innovative tactics can help you optimize your efforts and find the right person quickly and more easily. Here are 5 suggestions to improve your hiring techniques:

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Posted on 07/24/2019 at 08:54 AM

Rooting Out Lies in the Interview Process

By Ali Oromchian Esq

Hiring new employees can be a difficult process. Complicating factors is that many applicants “fib” on their resumes in an attempt to make themselves seem more qualified than they may actually be. While hooking your interviewees up to a lie detector is still frowned upon, there are other ways that you can detect whether an employee is being dishonest about their qualifications. Here are some suggestions to help you get to the truth:

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Posted on 07/10/2019 at 04:39 PM

How “Caustic” Employees Can Cost You Money

By Ali Oromchian Esq

Everyone knows that employees who consistently underperform or show up late can hurt your business. But another detriment to your practice are so-called “caustic” employees, who impact the attitudes, self-confidence, and perhaps even the productivity of those around them. Caustic employees are ones who:

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Posted on 07/03/2019 at 10:00 AM

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