Dental and Medical Counsel Blog

5 Actionable Methods to Find New Patients For Your Dental Practice

By Ali Oromchian Esq

Winning new patients for your dental practice is not the same process as standard "online marketing" practices.  You're not trying to hawk retail from an e-commerce platform or build nation-wide brand recognition. A dental practice goes beyond brick-and-mortar, you are ultra-local for the simple fact that it's impossible to see to someone's teeth through the web or with mail-delivered packages. So naturally, you need marketing suggestions that go beyond the usual tips about being good to your customers and buying ads. You know that stuff already.

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Posted on 10/16/2019 at 12:42 PM

How Digital Marketing Can Increase Your Practice's Profits

By Ali Oromchian Esq

Regardless of whether you consider yourself or your practice to be "tech-savvy," everyone understands the importance of adequate marketing and advertising campaigns in the overall success of any business. In today's world, marketing your practice via digital platforms is more important than ever. And while the concept of digital marketing used to simply refer to annoying banner ads or spam email messages, the truth is that the newest digital marketing concepts can benefit your practice in a number of ways.

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Posted on 08/28/2019 at 11:59 AM

Why It's Important to Have a Business Plan Before Opening a Dental Office

By Ali Oromchian Esq

Opening a new dental office is a dream come true for 80 percent of dentists in America. For many dentists, excitement about opening a new practice begins to build long before they complete their degree and training. But if you are like many new dentists, you might be unsure about the steps you need to take to obtain funding and achieve a successful opening. Fortunately, a business plan can help you achieve both of these goals. Below is a look at the important role a business plan plays when opening your dental office and the key elements that you should include in your business plan.

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Posted on 05/08/2019 at 10:11 AM

Choosing A Name For Your Dental Practice

By Ali Oromchian Esq

Opening your dental practice is a big step--but before you can open your doors, you have to give your practice a name! Your name can be a key factor in bringing in the right types of patients, ensuring a steady stream of business, and helping to build confidence in your new practice. You should also be careful to understand the legal ramifications of choosing a name for your dental startup or renaming a practice purchased from another dentist. Follow these key guidelines to choose a name for your new practice that will allow you to experience a number of key benefits without getting bogged down by legal troubles

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Posted on 07/11/2018 at 10:33 AM

What to Consider When Protecting the Intellectual Property of Your Dental Practice

By Ali Oromchian Esq

When seeking to protect your dental practice’s intellectual property, the technical nature of the terminology involved can seem burdensome and complex. One of the best ways to remedy any concerns related to your intellectual property is to become more familiar with this language and lingo. Being able to distinguish the differences between them is key. Primarily, you will need to know the difference between a trademark, a copyright, and a patent, and how they might interact with one another. This is important to keep in mind once you buy a dental practice or start one from scratch, as protecting your brand and its reputation is key to building and maintaining a successful practice. Secondarily, you will need to consider the...

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Posted on 05/16/2018 at 08:57 AM

Advertising your Dental Practice – Know the Law

By Ali Oromchian Esq

Just as the rise of the television set impacted advertising in the mid-20th century, social media (and the internet in general) are changing the nature of the ad business in a variety of fields. Professionals such as dentists, doctors, and attorneys are beginning to take note of the ways in which the internet – and social media in particular - can be used to market their practices and even to communicate with their current patients and clients. Now is always a good time to examine your approach to advertising and making adjustments as necessary. But before you do, you should ensure that you are familiar with state laws and professional regulations which dictate which advertisements are permissible.

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Posted on 09/27/2017 at 10:00 AM

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